Culture Isn’t What You Say.
It’s What You Reinforce.
A 10-part mini-course series that helps founders and HR leaders design culture that actually sticks.
Most cultures aren’t designed. They’re accidental.
You say one thing.
People experience another.
Values live on posters….
but behavior tells a different story.
The result?
Confusion. Misalignment. Friction.
The Sticky Story changes that.
This isn’t a long course.
It’s a series of short, powerful modules, each built around a story, a key insight, and a moment of reflection.
In under an hour, you’ll see your culture differently—and know exactly where to act.
> How culture actually forms (not how we wish it did)
> Why values often fail
> How goals, behaviors, and incentives shape reality
> How to align your organization from strategy to behavior
> How to create culture that people experience—not just hear about
COURSE BREAKDOWN
The 10 Culture Credos:
Be Intentional
Artifacts
Espoused Values
Underlying Assumptions
Mission vs Vision
Business Goals Drive Values
Values Drive Competencies
Competencies Drive Bonuses
Alignment
Purpose & Meaning
HOW IT WORKS
Each module includes:
A short story (2–3 min)
Key insight (2–3 min)
Reflection prompts (2–3 min)
👉 Total time: ~5–7 minutes each
LOW INTRODUCTORY PRICING
Option 1: Individual Modules
$19 each
Option 2: Full Series (Best Value)
$99 for all 10
👉 Save over 50%
Option 3: Team Access
Bring this to your organization – with discussion guides and more
👉 Contact for team pricing
Module 1
Be Intentional
Kickstart your culture journey with this free five-minute mini-course to build awareness.
Module 2
What We Observe: Artifacts
Edgar Schein coined the term “corporate culture” as an MIT professor in the 1980’s, and developed a framework for understanding culture, including artifacts.
Module 3
What We Hear: Espoused Values
Let’s dive into the impact of gaps that occur when espoused values don’t align with daily experiences.
Module 4
What We Think: Underlying Assumptions
Reckoning with the power of our beliefs to shape culture.
Module 5
Differentiate: Mission vs. Vision
How can we share the same sticky story when we don’t share a direction?
Module 6
Business Goals Drive Values
Organizational values need to be well understood…and connected to the goals of the organization.
Module 7
Values Drive Competencies
Learn how to translate organizational values into behavior and action.
Module 8
Competencies Drive Bonuses
Rewards and incentives should be a result of successfully mastering the clear, simple and straightforward expectations of the role: the required competencies.
Module 9
Alignment: It’s Mission-Critical
Mission, Vision, Values, Competencies, Rewards and Compensation – when these all connect, culture is a powerful tool…and you can make it happen!
Module 10
Big Picture, Purpose and Meaning
Let’s build on everything we’ve learned to address an ultimate truth about people: they need meaning and purpose.
Start designing your culture—intentionally.
- Buy the Full Series
- Start with Module 1
- Tiered Team Access is available
The StickyStory 